Onesie becomes most searched for fashion item

by Taryn Davies | 21 December 2012

Onesies for the whole family

Maybe it’s the arctic weather, but this season it seems we’re snuggling up on the sofa in an oversized onesie rather than out partying.

Of the fashion terms searched for by men and women in the last month, the UK’s no 1 fashion shopping site ShopStyle.co.uk has revealed that the humble ‘onesie for men’ was the most searched for term, coming in above traditional party clothes ‘sequin dresses’ and ‘faux fur coats’.

But the good news is it seems we haven’t dumped the glamour for comfort completely. Of the fashion terms searched for by men and women, ‘sequin dress’ came third, with the enduring fashion classic, the maxi dress fifth, and over-the-knee boots in tenth. Lace proved to continue to be a popular trend, with lace dresses in at numbers eight and nine.

Joanna Wells, editorial director for ShopStyle commented: “Like it or not, this has been the year of the onesie with everyone from Rihanna to Rylan from the X Factor sporting the casual and cosy look. At this time of year we’d usually expect to see a sparkly party dress as the number one most searched-for item; but it seems the more elegant Kate Middleton look is still popular with lace dresses coming in the top ten.”

Top 10 most searched-for fashion terms during November and December 2012:

1. Onesie for men

2. Onesie for women

3. Sequin dress

4. Parka

5. Maxi dress

6. Faux fur coats

7. Lace dress

8. Black lace dress

9. Red dress

10. Over-the-knee boots

We've picked out a few onesies that you can buy now: