Jessica Simpson brought cheeky fun style to the beach when she launched her new swimwear line at the Mercedes Benz Miami Swim Fashion Week last week.

The new collection includes all kinds of sexy swimsuits , from tiny revealing two-piece bikinis to the more modest but tasteful one-piece costumes.

Color was definitely a key ingredient in the Simpson swimwear invasion with cute little pokka dots and cherry prints showing the influence of her bubbly girly personality.

Jess has had a full involvement in the design of the range and even hand picked the models for the runway show and helped them to get ready backstage.

The collection is great for those who like to have fun on the beach and would rather enjoy a game of volley ball than concentrate on getting an even tan.

The Jessica Simpson Swim range is not available in the UK yet but you can acheive the same fun girly look with the Hustler sexy pokka dot cut out swimsuit pictured above.

Female First are giving you the chance to get your hands on this hot beach must-have for just £40 plus many other equally adorable desgins including a stylish cherry print costume and gorgeous side-tie spotty bikinis at equally great prices.

Click here to see the full range

Caz Moss

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