Illionaire
Australian brand Illionaire is set to be one of the hottest fashion labels when it hits Europe for the first time this year. The Sydney based label mixes city wear with beach looks to create the perfect boho look.
Illionaire is set to follow in the footsteps of fellow Australian label Sass&Bide as one of the hippest collections out there. It is the creative vision of designers Ben Woodcock and Kat Grace and includes both womenswear and menswear.
The concept behind the brand is to update cherished items with their own distinct twist. In this, their fourth season, the designers are moving away from their rock n roll roots and in the direction of high season cocktail wear.
For this season's collection Illionaire have used a muted colour palette of pastels and bronze, perfect for spring, juxtaposed with blacks and greys.
The collection includes graphic tees and dresses, singlets, high waisted shorts and skirts, jackets and swimwear. Inspired by the frivolity of cocktail hour, mini dresses in silk chiffon with rehashed drape detailing sit alongside jumpsuits with tie fastenings and Grecian necklines.
When it comes to day wear the label takes inspiration from the aspirational high-life of the sixties and seventies, for it's vintage inspired resort wear. This is most notably illustrated through the delicate pastel tones of suede high waisted shorts complete with subtle gold fastenings and the full silhouette of the soft denim swimsuit. A selection of one-piece and two-piece swimsuits compliment this further, having been designed to include high waisted contours and fifties inspired bow detailing.
The unique collection will be stocked at Premium Brands at Asos with prices starting at £60.