Holly Fulton SS13
For SS13, Holly Fulton’s woman is all-American and looking to Mexico for her sun-bleached Summer sojourn. Taking a saccharine approach to life, the collection is a riot of bubblegum hues and floral optimism. With ‘60s skateboarder Peggy McGee as muse, the collection can be typified as laid-back and relaxed styling. The Holly Fulton woman is feeling fresh and looking forward to the heady days of summer. Holly Fulton for SS13 is a haze of heat and happiness, the euphoria of Summer permeating the atmosphere is distinct within the collection
Incorporating Fulton’s signature motifs, the collection focuses on a pastel colour-palette, with black omitted to heighten the feeling of lightness. With a nod to florals ever present in countryside and western clothing fuelled with exotic skins and leathers intertwine with roses and adornment to create a sun-kissed wardrobe.
As the Holly Fulton woman journeys through America to Mexico, targets and highway insignia combined with visuals inspired by the colours of an imaginary LA road trip and the work of Peter Blake.
Texture and materials denote the inspirational elements of the surf lifestyle with airtex, sweat-shirting and raffia combining with luxe silks and fine leathers. 
This season, floral and sequin embroidery is intricately worked across poppy plastics and raffia, whilst sporty pieces are given the luxe treatment through appliqué and beading to heighten the air of an indifferent tomboy.
The Holly Fulton label centres round the creation of high-end, contemporary Womenswear, with print and embellishment at its core. Strong signature graphic elements epitomize the bold aesthetic to which the label is synonymous; utilised in both the clothing and accessories to create a unified look that the label is known for.
Femalefirst Taryn Davies
Tagged in London Fashion Week fashion