Is there anyone you would love to make jewellery for?
I don't know, I'd happily make jewellery for anyone who's funky or comes across a bit unique or dresses a little bit different. I think Britney Spears would be fun to make jewellery for. She's one of those super cool people that I think it would look brilliant on! [FF: Imagine all the paparazzi pictures too if Britney was wearing your jewellery!] Yeah exactly! It would be nice to see her in it and I think it would help the brand as well so you never know! Maybe one day she'll come to me and say, 'Make me some jewellery!'
Do you have to adapt your designs to fit in with trends each season or do you stay loyal to the original designs?
We've been going for just over a year now and I think what we tend to do is, rather than getting rid of the old lines and discontinuing, we find that we've got some popular favourites like the dolly mixture ones, they still sell really well so rather than take them off the website and do away with them, we tend to come up with different ideas based on them and take it one step on so it will be slightly different, using different beads and slightly different colours just to keep it fresh really.
The Sugababes' Heidi Range wearing a Punky Allsorts bracelet
Do you think you'll start designing clothes or any other accessories?
I do customise shoes and skirts and it's something that I do for myself for when I perform but it's something that could so easily be passed as Punky Allsorts, so I think there's definitely scope to do that, it's definitely not out of my mind to do that. It's just a question of time, when will I find the time to launch clothes and bags but it's not out of my mind to do it.
Now you're concentrating on singing will you continue with Punky Allsorts?
Luckily the brand's got to a position now where I have other people in there to run it for me and to do all the day to day stuff so I can take a kind of designers role really. Those are the fun bits! Designing all of the jewellery and getting out there and modelling and promoting the range. That's the bits that I really like and been a performer, those are the bits that come most naturally to me. Luckily I have people looking after the day to day stuff so I can concentrate on my music and also try and get the brand seen and get it out there. I'm lucky!
Are there any designers you look up to?
I'm not sure, I do like finding unique people, I'm not someone who always buys the same designer, I'm more likely to be impressed by something that no-one else has got or something that I find in a little boutique or a charity shop. I admire unique stuff or individuality so there's no one designer that I adore, or anything like that.
What style of music are you doing?
It's quite quirky, it's kind of goes quite nicely with Punky Allsorts to be honest. It's a little bit feisty, a little bit rocky, poppy. I'm just experimenting with different styles and seeing what suits but it's all kind of power pop, it's generally quite poppy stuff.
Who are your musical inspirations?
That's quite hard! On my I-pod I have everything from opera to Metallica, I'm quite a varied person! But those influences aren't necessarily what comes across. I like really strong lyrics, I think Metallica's lyrics can be so deep and dark and things like that, or someone a bit more contemporary is Pink. I love the way she writes, her writing style and her honesty, things like that. In terms of inspiration, I take the bits of like from all of my favourite artists rather than just modelling myself on one person. I try and keep it broad and come up with something different.