So our mission to bring you some of the hottest new brands hitting our high streets continues with French label APC Madras.
You may have already heard of APC, which has a big celebrity following including fashion It girls Alexa Chung and Chloe Sevigny, APC Madras is their new sister line.
The range was created following Jean Touitou of A.P.C and Jessica Ogden journey to Madras after been inspired by a documentary. The pair took into account everything that they saw and experienced to produce the summery collection full of bright and light pieces. The prints are all made in Madras to give it a really authentic hippy feel.
We love their summer empire line top, £49. The orange colour and ditzy floral pattern has us craving sunny days and picnics already. Put a cardigan over it until the days warm up.
If you can't wait for the hot weather APC Madras have some cute long sleeved cheesecloth blouses to cover up in. The gold piping and shoulder panel details are so on-trend right now as shoulder detail was all over the autumn/winter catwalks.
Lurex Thread Long Sleeve Blouse, £49
If you want to go all out with summer prints pick up the labels monkey print shorts with leaf and butterfly pattern. Wear with a t-shirt tucked into the waistband for a laid back look.
Monkey Print Shorts, £59
Pick up a piece of APC Madras from Urban Outfitters or My-wardrobe.
FemaleFirst - Jessica Watson