The Zoella beauty bag
Zoella is the YouTube sensation that influences millions of girls worldwide, and this morning her first ever beauty collection launched with Superdrug and it looks set to be a sellout.
Zoe Sugg’s beauty range is expected to be the biggest brand launch of the year as sales indicated from 7am this morning.
Anticipation has been high with the launch trending on Twitter for days as fans across the world have been tweeting about the collection of beauty, bath and body products.
The Superdrug.com launch today saw the social media sweetheart sell thousands of products in just minutes, with over ten per cent of shoppers yesterday logging on to the Zoella pages of the Superdrug website before it was even on sale. By 7am this morning, all bar one product has sold out.
From Monday, 29th September, the collection will also be available exclusively at 102 Superdrug stores nationwide, and fans are expected to strip the shelves of the range of seven products, featuring images of her beloved guinea pigs Pippin and Percy.
Simon Comins, Superdrug Buying Director comments: “YouTube and social media has introduced the world to a whole new type of star. These bloggers and vloggers invite viewers in to their homes and lives, building a rapport and sense of trust in a way we haven’t seen before.
“Beauty bloggers creating their own beauty ranges makes perfect sense, as shoppers trust their online idols to create products they would use themselves. At Superdrug we’ve been quick to tap into this trend and earlier this year launched an exclusive cosmetics range by Tanya Burr (2.5m YouTube subscribers) and our best-selling brand of make-up brushes Real Techniques has been created by the PixiWoo sisters (1.6m YouTube subscribers).”
To celebrate the launch of her new range, Zoella will be meeting fans in Superdrug later this month.
Click here to buy the collection from Superdrug »
Tagged in Zoella