Zendaya Coleman has been named the new face of CoverGirl.
Zendaya Coleman
The 19-year-old actress admitted she is looking forward to sharing some top beauty tips with her fans and is particularly keen to help women "celebrate their individuality" thanks to her new role with the beauty brand.
She said: "I am so honoured to join the company of a roster as celebrated and diverse as CoverGirl's.
"I can't wait to share some of my own beauty tips with fans, and work alongside CoverGirl to continue empowering girls and women to celebrate their individuality."
The 'Shake It Up' star's new role was confirmed on CoverGirl's Instagram account.
A post on the brand's official page read: "Hot news--@Zendaya is joining the COVERGIRL family!
"She's a quadruple threat (singer, dancer, actress, style & beauty icon) and total girl boss.
"As a #COVERGIRL, she'll share personal beauty tips (have you seen her brow game?) and inspiration to help you do you.
"Get the makeup list used on Zendaya in the comments below, and check back later for a special #COVERGIRLZendaya surprise! It's huge! (sic)"
Zendaya's first CoverGirl advert is called K.C. Undercover and will air during the Grammy Awards on February 15.
Esi Eggleston Bracey, Executive Vice-President, Global Color Cosmetics, P&G, said: "Watching Zendaya's work and authentic conversation with fans in social media was truly inspiring to us at CoverGirl.
"She is not afraid to stand up for what she believes, and makes no apologies for who she is -- we love her energy, confidence, and willingness to experiment and express herself with makeup. I know that together, we will do big things and help evolve the perception of beauty today."
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