The Grand Canyon was turned into a catwalk
Beyond the wildest imagination, fashion models led by global sensation Jessica Minh Anh catwalked on a cloud at the extreme height of 4,000 feet above the Colorado River earlier this month.
The magnificent combination of the Grand Canyon backdrop, the completely transparent Skywalk, and exquisite collections from 3 continents made J Autumn Fashion Show not only the highest but also the most ideal catwalk on earth. Welcome to a new generation of Fashion innovation.
The outdoor masterpiece presented both Haute Couture and high end Ready-To-Wear collections from America, Europe, and Asia. Exclusive VIPs were seated opposite the curved Skywalk to enjoy the perfect view of the Grand Canyon and models walking in front of them as if they were walking in the sky. The reflection of crystals, embroideries, silk, and well-cut silhouettes on the glass bridge against the afternoon sunlight made the entire experience indescribably magical. “It was one of those iconic moments. Both concept and implementation were brilliant.” said British PR specialist Rhea Keehn.
Portuguese fashion house Joana Montez & Patricia de Melo opened the grand catwalk with a perfect balance between clean silhouettes and decorative details using extra light fabrics, multiple layers, and transparency. A fan of vibrant colors and geometric shapes, Russian artist Lidia Demidova spiced up the catwalk with metallic leather, organza, taffeta and twill materials to reflect the future of art and sculpture. The show continued with a hand-made collection from Spanish fashion house Chula, which was inspired by the stunning landscape of the Grand Canyon. Combining contemporary 
Western designs with Asian silk and embroidery techniques, each piece reflected the colors, shapes of rocks, the sky, geography, the flora and fauna, and the people of the Hualapai Tribe. American brand INTREPID by Ao’c followed with an alluring line of evening dresses, which showed a couture twist. Closing the collection with great imagination, Jessica Minh Anh in a birdcage dress released a dove on the catwalk and let it fly across the Grand Canyon to create a picture perfect moment. Attracting with the extremes, German label Nina Athanasiou used both silk and leather to express a mixture of a delicate feel with a futuristic edge.
Returning to J Model Management’s catwalk for the second time, Russian designer Polina Raudson presented a trilogy of passion, wisdom, and tenderness in three separate colour schemes of dark red, black and blue, and powdery pink and grey. All the way from the East, Chinese luxury handbag brand Homanz unfolded the inner beauty of modern women with a blend between simple outlook and timeless design. The collection featured the Asian signature ‘ring pattern’ which symbolizes a ‘Perfect Life’. Homanz was accompanied by American garment brand Cache.
Closing the show with class and elegance, Lebanese celebrity designer Ziad Nakad presented an Haute Couture collection inspired by the romantic nature of fall. Royal colors such as deep red, blue, emerald, purple, and beige were blended with very distinctive cuts to truly reflect women’s femininity. Each dress is a celebration of simplicity and sophistication.
The entire production was prepared within less than 60 days from the minute Jessica Minh Anh gained exclusive permission from Grand Canyon Resort Corporation to host the grand show on the famous bridge. “We worked day and night from both Europe and America to ensure timely responses to press and clients in 40 countries. It was a huge responsibility and I’m thrilled that we made it.” said Jessica. The show was supported by Hualapai Tourism, Hampton Inns & Suites Las Vegas Airport, and La’Bella MAFIA beauty agency, who created innovative hairstyle and flawless make-up looks to compliment Jessica Minh Anh’s extraordinary vision.
This is not the first time Jessica Minh Anh turned one of the most outstanding venues in the world into a phenomenal catwalk. The young director of J Model Management has continuously redefined modern fashion show standards at the incredible speed of 3 shows per year in different continents. Her recent achievements include the first ever catwalk on London’s Tower Bridge and PETRONAS Twin Towers’ Skybridge in Kuala Lumpur, the 90 metre floating catwalk on the Seine River in Paris, and the world’s first sundeck catwalk on Costa Atlantica in Dubai. There is definitely no sign of her slowing down.
More than a fashion or beauty statement, the international success of J Autumn Fashion Show 2013 marked a revolutionary breakthrough in the industry and celebrated the rise of a daring new generation. “We are no longer having a dream. We are taking over the world actualizing it” said Jessica Minh Anh.
After floating on water and catwalking in the sky, one might wonder what Jessica will do next…
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