Willow Smith has joined Cher as the face of Marc Jacobs.
Willow Smith
The 14-year-old singer was unveiled as the latest star of the label on Marc's Instagram account yesterday (04.06.15) joining forces with the 'Believe hitmaker for the autumn/winter 2015 campaign.
The image shows Willow stood on a stool dressed in a similar full skirt and structured jacket to that donned by Cher, 69, in the first shot from the campaign that the designer released on the picture sharing site last week.
In the caption he called the teen a "talented, stylish and charming" model and praised a host of stars including Kate Moss, Victoria Beckham and Miley Cyrus, who have collaborated with the brand since he presided over his first campaign in 1998.
Marc, 52, wrote: "Ever since our first Juergen Teller ad in 1998 which featured Kim Gordon on stage wearing my dress, I have always preferred collaborating with the people who inspire me to give new life to the clothes we show on our runway.
"Over the years we have photographed an incredibly diverse and exceptional group of talented friends and individuals who I greatly admire.
"Beauty, style and talent know no age. It is those individuals whose creativity, unique vision, and voice inspire all of us here to create and express ourselves through our medium: fashion."
The designer added he selected both Cher and Willow for the campaign as they "evoke a sense of intrigue and inspiration" and represent "individuality".
He said: "Photographed by David Sims, this season's ads feature friends, each of whom evoke a sense of intrigue and inspiration and collectively provoke a true consideration for individuality.
"Here today I would like to share (not CHER) with you first, the talented, stylish and charming Willow Smith.
"Stay tuned over the coming weeks for more..."
Tagged in Cher Miley Cyrus Marc Jacobs