Vogue Williams is the new face of Easilocks.
The 31-year-old radio presenter has been announced as the ambassador for the hair extension brand, and the blonde beauty has revealed she is "obsessed" with the products and is "excited" to have joined forces with the company.
The Irish model - who was crowned champion of 'Bear Grylls: Mission Survive' in 2015 - took to social media to announce the news of her partnership.
Alongside a picture of her shared on her Instagram account, she wrote: "So excited to share the news that I am the new face of@easilockshair for their celebrity range. Obsessed with all the looks... get yours now on www.easilocks.com (sic)."
The star - who ended her relationship with ex-husband Brian MacFadden last year after three years together - has revealed she relies on the Easilocks clip in pieces because they are "miracle workers" for when her hectic work schedule doesn't give her enough time to go to the salon.
She explained: "I have always been extensions obsessed and the Easilocks celebrity range are a more affordable alternative to the salon range but give the same glamorous effect, and are super easy to use. I have such a hectic filming and work schedule & often need to get red carpet ready in a rush so the Easilocks clip ins are miracle workers for those of us on the go!"
Meanwhile, the television presenter is set to take to the slopes in the Austrian mountains in January and compete in the forthcoming series of 'The Jump' opposite Lydia Bright, Spencer Matthews, England International footballer Robbie Fowler and England Rugby Captain Jason Robinson OBE.
Speaking previously, she said: "I'm thrilled to be taking part in 'The Jump' as it's a show I've wanted to do for years! I love winter sports, so I can't wait to put my ski boots on and hit the Austrian slopes. It's going to be so much fun and I'm looking forward to a bit of friendly competition with the other celebs!"