Victoria Beckham thinks Target collection will make her more recognised in America

5 April 2017

Victoria Beckham believes her partnership with Target will help her to be recognised as a fashion designer than a singer in America.

Victoria Beckham

The 42-year-old fashion designer believes people in the US still associate her as a singer, but the creative mastermind is eager to change the perception of her so she is known more for her fashion collection than being a member in the Spice Girls.

Speaking about her partnership with the American retailer to The Daily Telegraph newspaper, the brunette beauty said: "Obviously a lot of people know I'm a designer. But America's such a huge country and there are still people there who know me primarily as a pop singer. For me, this is about reaching a new customer who can't afford, or doesn't want to pay, designer prices."

Although the entrepreneur - who has Brooklyn, 18, Romeo, 14, Cruz, 12, and five-year-old daughter Harper with her husband David Beckham - is "proud" of her past, she has hinted she is eager to reveal her fashion range on Sunday (09.04.17), which she has claimed also empowers women.

She explained: "I'm proud of my past, and this collection is about fun and empowering women and being positive, and the Spice Girls fully embraced girl power. We were all misfits in our own way, and if you look at those lyrics they're all about being inclusive, no matter what colour or size you are or where you're from.

"I'm the first designer who's worked with Target ever to stock the collaboration on their own website."

And the style icon doesn't believe her creations for her Victoria Beckham for Target capsule do not overlap with existing designs for her other lines, and she even had to have a "little less" embellishment taken off of her sketches for the final collection.

She said: "I think, rather than eating into my own lines, this is going to bring a whole load of new people to my own website.

"Maybe there's a little less embellishment on the embroidered bug jacket than I proposed, but generally their quality's amazing and the production levels are really high."