Victoria Beckham's brand new sister line, has finally arrived at Harvey Nichols.
The line, Victoria, Victoria Beckham has been quite the flurry amongst celebs who have already stepped out in her dresses, including Michelle Williams, Louise Redknapp and Danielle Lineker.
The more affordable line was showcased more than seven months ago, but now buyers can finally get their hand's on the pieces which have gone on sale in Harvey Nichols.
The Sloane Street windows have been transformed into a show stopping Victoria, Victoria Beckham inspired diorama.
From apple greens and sunshine yellows, to crescent moons, ethereal cloudscapes and the utterly adorable 'Victoria Cat' print, the free-sprited collections is creating quite a flurry in Knightsbridge.
Victoria has previously said of the collection: "This new line serves to channel my inner girl - it is fun and young with a distinct sense of humour. The Victoria range can't help but make you smile with its energy and personality."
On the first floor, the Spring 2012 collection - inspired by cartoon character Emily The Strange - is housed in an installation featuring 'kitty-cat' ragdoll mannequines designed by French artist and dollmaker Alice Mary Lynch.
Prices start from £395.