Tom Daley models the latest NEO collection from adidas
Tom Daley launched Adidas NEO Label’s AW14 campaign, using London’s most iconic locations as the backdrop for the shots.
The campaign helps to celebrate London as the global style capital it has become known as.
Through the lookbook we see images of Tom at some of the city’s most famous landmarks including the Houses of Parliament, Southbank, Westminster Bridge and Shoreditch.
Tom said: “London is famous for its style, so it was amazing to shoot the new adidas NEO Label collection at some of the city’s most iconic locations. The Autumn/Winter range is great; I’m a big fan of the jackets and coloured jeans this season.”
The new NEO AW14 collection mixes this season’s contemporary sports silhouettes with luxe materials for the perfect laidback, city style. Tees and jumpers sit alongside track pants and bomber jackets to give a 90s sportswear feel, with graphic prints, embossing and quilting at the centre of the collection.
Industrial and painted surfaces inspire the range for guys, with a monochrome colour palette and neon colour pops to bring the looks together. Trend highlights for girls combine royal blues and softer pastels with feminine materials to create an urban, but chic style.
The NEO Footwear AW14 collection includes both lightweight running models and relaxed, casual styles. Accessories include beanies, light scarves and stylish bags – perfect for completing the look.
The new collection is available now at www.adidas.co.uk/tom_daley