Rita Ora is the face of Tezenis' The Miami bra collection, which launches on Friday (03.03.17).
Rita Ora's Tezenis campaign
The 26-year-old singer - who was named the face of the fashion house in 2015 and has fronted their campaigns since - stars in the fashion houses new commercial and advertisements for their latest lingerie design, which is part of the Italian brands basics collection.
The underwear creation is made of sweetheart lace with a contrast coloured cup embedded inside, and comes in a variety of shades, including magenta, ocean green, sky and deep blue, as well as classic colours black, white and a blush nude pink, inspired by the variety of hues of city landscapes.
And the 'Black Widow' hitmaker has been "so excited" for the big unveil all week.
Alongside a short video of the new campaign, which she shared on her Instagram account, she wrote: "So excited for you to discover my new @tezenisofficial collection!!! (sic)."
And the 'Fifty Shades of Grey' actress - who plays the role of Mia Grey in the erotic film - has praised the creative team as being "so supportive and passionate" and a privilege to work with.
She continued: "I love working with this team they are so supportive and passionate. i could not choose a better team to work on this project with! Thank you all for your support and I'm so excited for you to see it, March 3rd. Love Rita x (sic)."
And Rita has always been a fan of the Italian lingerie company because their designs fit her assets perfectly.
Speaking previously, she said: "I always struggle to find bras that fit. I'm a 34DD when I'm at that time of the month and when I'm not, it's 34D. I used Tezenis products and I enjoyed them, and I'm not saying this because I endorse them, but because I wear them."
Tezenis' new capsule are available to buy for £16 online and in store now.
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