Burberry unveiled their new "sexy and provocative" scent for men starring model Suki Waterhouse in what marks it's first fragrance launch since the powerhouse took its beauty operations in-house earlier this year.
The campaign for Brit Rhythm stars model Suki Waterhouse and George Barnett, the frontman for rock band These New Puritans, and celebrates the British brand's connection to fashion and music in what marks its first fragrance launch since taking its beauty operations in-house earlier this year.
Burberry's creative director Christopher Bailey said: "Sexy and provocative, Brit Rhythm is inspired by the exhilaration and adrenalin of live music and the electric energy of the crowd."
These New PuritansInfusing leather with top notes of crisp green basil, the fragrance also carries warm dry and woody bass notes.
The launch is in conjunction with a series of marketing campaigns, including a capsule collection and temporary scented tattoos that can be snapped up through Burberry's online store.
The short-term inking automatically enters shoppers into a prize draw for an access all areas pass to one of the three live music gigs in October, which will be held in New York, London and Singapore.
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