Do you feel confident dressing for a special occasion?
Dressing with confidence seems to come naturally for some, others it takes time - 55 years to be exact.
New research shows that 55 is the optimum age a women starts to dress with confidence, with 85% of British women over 55 declaring they would feel confident to dress for a special summer occasion – twice as self-assured than a woman half her age.
Jacques Vert Group commissioned a survey with over 1,000 participants. Ages of respondents ranged from 18 to the over 55’s and uncovered some interesting results:
- Over a third of women start preparing for a special occasion up to a week before the event itself
- A quarter of women would never dream of being seen in the same outfit twice
- Our fascination with fascinators, as seen on the Duchess of Cambridge, is challenging the traditional hat as head wear of choice for over a third of women
- Women in their twenties are 30 times more likely to be influenced by celebrities compared to women over 55 when it comes to deciding what to wear for key summer events
When it comes to fashion faux pas, the survey revealed that women over 55 are twice as concerned over being classed as ‘mutton dressed up as lamb’, laddering their tights and wearing too tight a dress than younger women. Fake tan was voted number one style slip up, with 80% of participants voting a streaky tan to be the biggest beauty blunder at summer soirees.
Amanda Lester, Brand Director for Jacques Vert Group, said: “It takes time to find an outfit you’re happy with and that suits you, so presentation is key as is advice from friends and stylists – that way you can avoid fashion faux pas.
“There’s nothing worse than wearing the wrong thing, or not feeling comfortable at special summer occasions. We know our customers love planning ahead for the social season, and All Dressed Up has been created to help everyone get through the summer in elegant British style. From Ascot to Henley, to weddings and summer parties, each event of the summer has its own etiquette, unspoken rules and our new campaign will help everyone create a look which will not only give women confidence in knowing what to wear, but also make them look and feel fabulous, regardless of what the summer weather throws at them.”
Tagged in Style Confidence