British beauty Sophie Ellis-Bextor, 36, has released a shoppable pop video to launch the new C. Wonder fashion collection curated by celebrity stylist Brad Goreski, exclusive to QVC.
Sophie Ellis-Bextor
The 100-second film sees the Strictly Come Dancing finalist snapping her fingers as she transform into eight different looks from the new chic daywear range. Shoppers can simply click on each outfit to be taken to the QVC website to purchase and channel their inner bohemian goddess.
The film features a specially composed song 'Wonder' featuring vocals from new up and coming talent Biba to mark the launch of the collection and provide the backing track for Sophie's magical wardrobe change dances.
The C. Wonder range curated by E! Fashion Show Police panellist, Brad Goreski, whose celebrity clients include Jessica Alba, Demi Moore and Jenna Dewan Tatum, is designed for women who are preppy and chic with a modern bohemian spirit.
Ranging from £23 to £65, the collection mixes tailored classics, such as white and navy blazer-style jackets, with vibrant prints, bright colours and beautiful swathing fabrics, plus cute denim essentials.
Hero items from the line include a black lace t-shirt dress (£65), a printed Carrie button blouse featuring an all-over modern floral motif (£38) and a Caitlin printed blouse in Raspberry featuring a sophisticated geometric print (£29), coming soon.
Speaking of the reason behind the collaboration, Sophie explains, 'I really like the stylish and accessible nature of the C. Wonder collection at QVC. I have a passion for all things 60s and 70s inspired so it's a perfect addition to my wardrobe.'
Creative Director for C. Wonder, Brad Goreski said: "I'm so excited to bring something wonderful to QVC UK as the Creative Director of C. Wonder! This line is all about global travel and exploration, and I hope that the C. Wonder woman will love our preppy, bohemian look. Wearing C. Wonder means being confident, comfortable, and chic - and that's what I love about fashion and style."
Nick Chalkley, Fashion Buying Director at QVC, commented: "Our customer spends an increasing amount of time shopping online so a shoppable pop music video is a great way to launch the brand in the UK. Shoppers can enjoy browsing as they watch Sophie showcase the range and buy their favourite items at the same time."
Visit You Tube to watch the C. Wonder shoppable pop video featuring Sophie Ellis-Bextor and snap up some of this stylish collection now.
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