Do you prefer shopping online now?
We know that fashion moves fast, it’s London Fashion Week and they’re showcasing the Spring/Summer 15 trends, but a new survey reveals just how frustrated people are getting by it.
A new survey carried out by leading UK e-tailer BrandAlley, has revealed that 48% of British shoppers are frustrated at being faced with rails full of next season’s products rather than current season stock.
Of those surveyed 44% highlighted a difficulty in finding summer holiday clothes and accessories in the height of summer. Unable to find what they need on the high street, 80% of shoppers are turning to online retailers to find what they need, despite their frustrations with being unable to try on products before they buy and delivery costs.
With 75% of people confirming that their preferred way of shopping in the future will be online, it seems the on-going debate surrounding the decline of the high street and how to stop this, is set to continue. With the unpredictable British weather and ever-changing seasons, a staggering 85% of those surveyed agreed that it is time for high street retailers to break away from the traditional seasonal buying calendar, and instead meet the needs of consumers by stocking season appropriate products.
Melissa Littler, Marketing Director at BrandAlley, comments: “Consumers need to have access to collections that are trans-seasonal and offer year round solutions, particularly with the weather we have here in the UK and the ever increasing number of people visiting sunnier climates at any time of year. It is important for high street stores to reconsider their buying tactics if they want to keep up with consumer demands.
“Consumers will always enjoy the experience of shopping on the high street but if they can’t find what they are looking for more and more will desert the high street in favour of online retailers who offer them relevant stock all year round.
“With the consumer becoming more accustomed to having what they want, when they want it, it is time for high street retailers to look outside of the traditional buying calendar.”
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