Sarah Jessica Parker has launched a new line of affordable fashion for American clothes store Steve and Barry's.
The notriously cheap store is hoping that this line's prices, with nothing priced at over $20 (£10) will make it stand out among other celebrity clothing lines.
SJP has appeared in advertising material for the new line along with the slogan 'Fashion is not a luxury, it's a right.'
The new range includes a great selection of wardrobe essentials including jeans and easy-to-wear smock dresses for a mere $19.
Sarah's says her philosphy for creating the line is "It is every woman's inalienable right to have a pulled-together stylish, confident wardrobe with money left over to live."
Sounds like a good philosphy to us!
Tagged in Sarah Jessica Parker