Samuel L. Jackson is hosting a charity ball as part of London Collections: Men.
The 'Pulp Fiction' actor has been chosen to chair the fashion fundraiser held at the Natural History Museum on June 15, with proceeds benefitting One For The Boys male cancer foundation.
The 65-year-old star will be joined by famous Brits Tom Hiddleston, Simon Pegg, Luke Evans, David Walliams as they model clothing from top designers including Fendi, Alexander McQueen and Y-3 on the catwalk.
Samuel said in a statement: "Men don't tend to talk about their health issues, worrying about appearing vulnerable. The problem is that they do not have enough information on the subject.
"One For The Boys focuses on cutting through the noise to educate men, in the hope that we can have a similar reach to that of the pink campaigns."
The One For The Boys Fashion Ball is one of several events running throughout the year to raise awareness and money for cancers that specifically affect men.
Samuel has been the face of Sofia Davis' One For The Boys charity since 2013, but the bi-annual menwear fashion extravaganza will be the first public event he has hosted for them.
The gala involves a Moët & Chandon reception, dinner cooked by a team of Michelin star chefs and a silent auction as well as the runway show.
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