Sam Quek has joined forces with Littlewoods.
The 28-year-old Olympic sportswoman - who has played the defender position in England and Great Britain's hockey teams - has joined forces with the fashion house to model their fitness collection, which launched on Monday (23.01.17), and features recognised brands including Nike, adidas and PUMA.
And the brunette beauty has admitted she is glad to work with Littlewoods and model for other brands in their capsule, but she is most excited about getting "all glammed up" to shoot the campaign.
Speaking about her latest venture, she said: "I love the Littlewoods fitness collection - there was so much choice and so many great brands. It was great to see and try on all the new ranges and clothes - and after the jungle it was so exciting to get all glammed up and feel amazing in hair and make-up."
Sam has taken to social media to broadcast the news of her latest venture, which saw her share images of her adorning a number of garments from a variety of designer brands.
Alongside the string of images, she tweeted: "I love the branded performance wear collection for this years sport & fitness range at @littlewoods #getfit #getactive #lookgoodfeelgood (sic)."
Meanwhile, the 'I'm A Celebrity ... Get Me Out of Here!' contestant - who made it down to the final four in last year's series, which saw Scarlett Moffat crowned champion - has admitted she was pleased with the outcome of the popular ITV show.
Speaking previously, she said: "I can't believe I came fourth ...
"For me fourth is just as good as first. I just went in being myself and one of the big things I wanted to be was a role model to younger girls and say, yeah, sport is cool."