Saffron Barker's fashion collection has already sold £1 million worth of clothing.
Saffron Barker
The YouTube and 'Strictly Come Dancing' star launched a collection with In The Style last week and her designs have already sold a huge amount, surpassing Gemma Collins, Charlotte Crosby and Jacqueline Jossa's collections, The Sun newspaper's Bizarre column reports.
When Saffron announced the collection, she admitted it was a "real pinch me moment".
She wrote on Instagram: "IN THE STYLE x SAFFRON BARKER ... I actually can't believe I'm writing this right now ... it's a real pinch me moment! I am so happy to announce that I am working with @inthestyle & my debut collection launches THIS SUNDAY! ... As some of you may have guessed, this has been in the planning for a while ... lockdown has meant that my first collection is now going to be a Saffron inspired summer loungewear line ... (with a tie-dye twist because I'm obsessed!)
"My collection will be available THIS SUNDAY 31st MAY in sizes 6-24 & available to shop from 6pm on their app and 7pm at www.inthestyle.com ... SET YOUR ALARMS THIS SUNDAY 6PM (UK time) (sic)"
Saffron's collection is described as "effortless, easy-to-wear and Instagram ready".
A description on their site reads: "Introducing Saffron Barker x In The Style, the most UNREAL collection! This range has everything from multi coloured tie dye prints, oversized hoodies and cool AF running shorts; it's designed to create your perfect summer loungewear looks. Effortless, easy-to-wear and Instagram ready, get your hands on this must-have collection right now at In The Style."
Tagged in Gemma Collins Charlotte Crosby Jacqueline Jossa