Robert Pattinson is the new face of Dior Menswear.
Robert Pattinson
The 29-year-old actor - who has fronted the luxury brand's fragrance collection since June 2013 - has been chosen as the first male celebrity to represent the French company's Hommes Ready-to-Wear collection for autumn/winter 2016.
Sidney Toledano, Dior's chief executive officer, said: "We approached Robert Pattinson for the Dior Homme autumn 2016 campaign. He was already the face of the Dior Homme Fragrance and he was thrilled to be also the face for fashion."
The 'Twilight' star was thrilled when he was plucked to front the campaign, but was even more excited when he learnt famed photographer Karl Lagerfeld was shooting the ad.
Sidney told Women's Wear Daily: "When we told him that [famed photographer] Karl Lagerfeld was going to shoot the campaign, Robert was even more enthusiastic and indeed, the campaign is perfectly reflecting the spirit of Dior Homme."
Meanwhile, this is the first time a Hollywood star has been chosen to represent the brand's male collection, although Jennifer Lawrence, Natalie Portman and Rihanna have acted as the face for the womenswear line in the past.
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