The leading ladies campaign from Marks and Spencer features a whole host of famous faces
Annie Lennox, Rita Ora and Emma Thompson are among the group of leading ladies Marks and Spencer have recruited to front their Spring Summer 14 campaign.
The eclectic group of influential British women take centre stage in the beautiful photograph, shot by the iconic fashion photographer Annie Leibovitz.
Previous leading ladies have included Helen Mirren, Karen Elson, Ellie Goulding and Grace Coddington to name a few, and this time around we see a whole new batch of famous faces.
Starring in the campaign is actress Emma Thompson, singer Annie Lennox, Rita Ora, supermodel Alek Wek, campaigner Baroness Lawrence of Clarendon OBE, fashion designer Lulu Kennedy, Rachel Khoo Chef, Writer and Broadcaster and Roma Agrawal Structural Engineer and Advocate for Technical Careers.
Launching nationwide on 31st March 2014 and featuring M&S’ Spring/Summer collection, the latest Leading Ladies campaign celebrates British women from diverse backgrounds and professions – united by their strong sense of personal style and inspirational achievements. Whether it is through a selfless dedication to a cause, entrepreneurial and creative flair or pushing the boundaries of design, each woman is truly inspiring and unique in her own way.
Patrick Bousquet-Chavanne, M&S Executive Director Marketing and Business Development comments:
“Our Spring/Summer campaign is a celebration of style and accomplishment. These dynamic Leading Ladies represent the unique and diverse women of a modern Britain. They are united in their extraordinary achievements but confident in their differences.
“Marks & Spencer is a democratic brand which is relevant to women of all ages and strands of life; it is therefore natural for M&S to celebrate women in this way.
“M&S is extremely proud to have convened such an extraordinary group of exceptional women; this campaign is the embodiment of true British style, quality, diversity and success.”
The Leading Ladies are presented in four stunning tableaux images across quintessentially British settings from a coastal scene to the idyllic countryside. Locations include Camber Sands and the Cotswolds.
The Spring/Summer ‘14 campaign sees a considered edit and interpretation of the season’s strongest trends. A graphic monochromatic palette and abstract prints are dramatically positioned alongside feminine pastels and shimmering metallics to depict a fresh aesthetic.
The campaign launches on 31st March 2014 as a continuation of Marks & Spencer’s commitment to British style, outstanding quality and inspired innovation.
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