Rankin is launching a festive pop-up experience in the heart of London.
Rankin is launching a festive pop-up
The photographer will open RankinLive on Carnaby Street on 22 November and for £500, members of the public will be able to star in their own photoshoot, either on their own or with a guest, with passersby able to watch the legend in action as he also shoots some famous faces.
Speaking to WWD, the 57-year-old snapper said: “For years, I’ve had this idea of doing live photo shoots in the window of a shopfront, bringing the exclusive world of the photo industry out to the general public.
"Carnaby Street is arguably one of the most famous shopping streets in the world, so there is no better place to launch this concept.”
Those who take part in the photoshoots will receive a digital version of their portrait, as well as an A4 authenticated print.
Rankin is excited about the project and promised those who buy a photoshoot won't go home disappointed.
He said: ““A RankinLive experience is unlike anything else I do.
“Across a day I get to meet and photograph 20-plus members of the public, and in the 15 minutes they’re with me I really feel like I get to know them. We talk, I shoot, and in the end everyone leaves the session beaming.
“Beyond this though, we showcase the images I shoot live on screen to anyone who wants to watch. Doing this allows everyone to feel included, and it becomes about so much more than me taking a photograph — it becomes a shared experience, one that celebrates creativity and community.”
In addition, Rankin's online store, Swag, will be given a temporary home at the space, which will stock books, tote bags and signed gifts.
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