Pharrell Williams has teamed up with Adidas to reinvent their Superchell Superstar Sneaker.
Pharrell Williams
The 'Happy' hitmaker and fashion icon has been busy working with a group of artists to relaunch the shoe using different "creative modes" including "graffiti" and "candid moments captured on film" used as prints on the rubber toe of the garment.
Talking about his contribution sportswear brand's footwear collection, Pharrell said: "I appreciate Adidas for having the willingness to open the garments and footwear to be a canvas for all these creative minds. I feel like in everything they do they are curious people. They all have questions and the means to answering those questions are creative modes to discovery. Sometimes that's graffiti and sometimes it looks like really candid moments captured on film."
The music mogul was more than "happy" to be able to "host all of the artists" involved in the Superchell campaign.
Speaking in a video on Adidas Originals "I'm happy to host all of the artists that contributed to the Superchell exhibition."
The Superchell line has a price tag of ranging from $100 to $120 and are featured as "coming soon" on the official website (www.adidas.com/us/supershell).
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