Patrick Schwarzenegger and Abby Champion have been unveiled as the faces of Tommy Hilfiger’s fall 2024 campaign.
Patrick Schwarzenegger and Abby Champion front Tommy Hilfiger's new fall campaign
The 'Gen V' star- who is the son of Hollywood star Arnold Schwarzenegger and journalist Maria Shriver- and his supermodel fiancée were chosen to showcase the premium American fashion brand's new "prep style" offerings and have been hailed the "next generation's power couple".
Tommy Hilfiger said in a statement: “Patrick and Abby embody the next generation’s power couple.
"Their deep connection, mutual bond and unwavering support for one another capture the spirit of optimism that has always fuelled our brand. With this campaign, I’m excited to introduce a new era of classic prep style, viewed through the aspirational lens of this remarkable duo."
The campaign was inspired by New York City, which is where the shoot took place, and Patrick shared that the campaign reflects his relationship with Abby as well.
The 30-year-old actor said: "This campaign felt like an intimate and genuine reflection of our relationship so far. I always feel my best when Abby is by my side, and wearing Tommy’s latest collection, we felt comfortable, relaxed and classic. It’s a timeless campaign, and we look forward to a lifetime together."
Abby added: "I’m used to working around the world, so to shoot with Patrick and Tommy in New York felt like coming home. Over the years Tommy has redefined the city’s style by mixing heritage with modern. Each piece had a familiar and reassuring feeling enhanced with elevated fabrics and contemporary style.”
The collection for the season includes a modernised camel wool coat, an oversized puffer in a plaid pattern, and polished pea coats in navy, alongside bombers featuring varsity-inspired accents as well as soft sweaters, classic Oxford shirts and tailored blazers.
The Tommy Hilfiger collection will be available on tommy.com, in Tommy Hilfiger stores worldwide and through select wholesale partners.