Duran Duran's Nick Rhodes has created a £4,000 moisturiser.
Nick Rhodes
The band's founder helped to develop the luxury product, called GeneU, which claims to be one of the most advanced anti-ageing serums in the world, and says the bags under his eyes have been reduced by the treatment.
He explained: "'My DNA tests showed my skin degrades collagen rapidly, but that I have fairly good antioxidant protection.
"How well does it work? You have to be realistic and objective. You'll never get a product that will give you the skin of a teenager 40 years on. However, I found particularly underneath the eyes, the finer lines have been reduced.
"I don't look as tired first thing in the morning. I can honestly say my skin is smoother than it was.
"I completely believe in the product and the technology and if you can afford this, it's amazing."
However, the product comes with an expensive price tag, with an initial consultation and a tester kit costing £600, and each month's refresher supply costing £300, totalling £4,000 per year.
But the keyboardist said he is pleased with his fresh-faced look because it is an alternative to cosmetic surgery, something he has vowed never to have.
He told the Daily Mail newspaper: "I'd be far too terrified to slice my face open.
"If other people want to do it, good for them. But I sincerely hope I never, ever think of going down that route. Terrifying - no, not for me. No Botox, no nothing.
"I've tried my best to take care of my skin. Some of it is genetic - my mum and dad have pretty good skin. But you need to take care of it. I drink a lot of water, that's very important."
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