Nicholas Kirkwood created the beautiful design
Nicholas Kirkwood has teamed up with London Fashion Week to design the creative.
Kirkwood’s geometric forms and architecturally inspired pieces have been adapted using his signature chevron pattern to create a strong visual identity which runs throughout the Spring/Summer 2014 LFW branding.
This September marks the third season that the British Fashion Council has worked with a designer to create bespoke artwork to be used across marketing materials and event branding at LFW.
The Kirkwood design for the central courtyard at Somerset House incorporates an interactive and reflective element where the context and location play a part in the experience within the space.
Nicholas Kirkwood commented: “It’s a great privilege to be able to team up with the BFC on this exciting project and apply my interpretation to the London Fashion Week campaign. I’ve taken elements of my work and designed a pattern that I feel reflects the bold nature and energy of London Fashion Week.”
A year ago, the British Fashion Council approached Jonathan Saunders, winner of the 2012 BFC/Vogue Designer Fashion Fund to design the artwork for London Fashion Week while last February, Manolo Blahnik, winner of the Outstanding Achievement Award prize at the 2012 British Fashion Awards applied his creativity to the LFW campaign for AW13.
Each designer’s brief is simple - a blank canvas to interpret creatively, promoting London Fashion Week’s reputation as the world’s most innovative and creative fashion capital.
Caroline Rush, CEO of the BFC commented: “It’s wonderful to be able to collaborate with designers on the London Fashion Week creative - it brings a personal element and a new, exciting dimension to each season. Nicholas’s creative vision: a bold palette, sharp graphic lines and his signature chevron pattern, have real impact.”
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