Michael Bublé has launched a new fragrance for women

26 August 2016

Michael Bublé has launched a new fragrance for women.

Luisana Lopilato and Michael Buble

The 40-year-old singer songwriter has released a new scent called By Invitation, which was inspired by the idea of attracting his female fans into his "new world" of beauty, and he star has revealed the "love in a bottle" will hit stores on September 11.

Speaking about his latest venture, the "hopeless romantic" - who has sons Noah, two, and seven-month old Elias with his wife Luisana Lopilato - said: "It's no secret that I'm a hopeless romantic. It's in every note I sing and every song I write. The idea was to create a special 'invitation' to fans into my new world of fragrance. I'm inviting women to enjoy a beautiful scent that represents my personal taste and imagination. By Invitation is what I'd call 'love in a bottle.'"

The 'Home' hitmaker collaborated with a creative team on the packaging for the musky floral scent, which is suspended in a gold bracelet, and has a pull-off cap to resemble the traditional perfume atomizers, and French perfumer Karine Dubreuil-Sereni on the scent.

Speaking about the partnership with the powerhouse, Karine said: "Creating Michael's first fragrance was a unique and exciting experience for me. I rarely get the freedom to use the finest ingredients to create a prestige fragrance for women, but with Michael, I didn't have any restrictions. I imagined myself as the woman who would wear the dream perfume of his imagination. The result is beautiful and exquisitely reflects the way he would love a woman to smell."

Meanwhile, Michael is currently working on his eagerly-anticipated ninth studio LP called 'Nobody But Me', which features songs penned by Harry Styles and Meghan Trainor, and is due to be released in October this year.