Laura Kenny is the new face of Lancôme's Teint Idole Ultra Wear foundation campaign.
Laura Kenny's Lancôme campaign
The 24-year-old British cyclist has joined a group of 39 other women to front the longstanding skincare brand's latest commercial for their new collection of 40 beauty products, which have been specifically designed with an ultramarine blue pigment to create an array of products that provide natural coverage to suit a wide range of natural skin tones.
And the blonde beauty has revealed her latest venture is important to her because she is a "girly girl" and wears make-up "all the time", even when she is peddling away on her bicycle.
Speaking about the project, the athlete said: "I wear make up on the bike all the time. To be able to French plait my hair and make me feel like the girly girl that I am is important to me. I always get up, straighten my hair and then I put make up on and then I get on with me day. And if that means going out in the garage and doing a really hard static bike session and sweating it all back off, that's what I do.
"My power comes from being so competitive, winning is everything to me. I want to cross that line first, and I'll do everything I possibly can to get there. If I can inspire one other person to get on a bike, that's exactly what I want to do"
And 57-year-old filmmaker Gurinder Chadha - who directed the 2002 movie 'Bend It Like Beckham' starring model and actress Keira Knightley - also stars in the advert and prides herself with allowing people who are "normally on the margins of society" take "centre stage".
Speaking about her ambition to celebrate diversity in her work and with the Lancôme campaign, she said: !When I was growing up it was a very big deal if you ever saw an Indian person on TV. I decided to become a film-maker when I realised unless i could get behind the camera and start telling stories about people like myself, people would never really get to know people like me"
"My work has been about putting people who are normally on the margins of society centre stage."
The new Lancôme make-up capsule comes after a study proved 45 per cent of women admitted they struggled to match their coverage to their complexion, which led L'Oréal Group chemist, Balanda Atis, to create the broad-spectrum shade palette.
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