Kylie Jenner has dyed her hair platinum blonde.
Kylie Jenner (c) Snapchat
The 'Keeping Up with the Kardashians' star spent "all day" having her dark chocolate locks bleached after taking inspiration from her half-sister Kourtney Kardashian's bottle blonde 'do from when she was 16 years old.
Taking to her Snapchat account on Sunday (04.09.16), the 19-year-old businesswoman set tongues wagging when she shared a photograph of herself with her hair soaked in dye.
She kept fans guessing over what shade she was going for by placing a black and white filter over top of the shot.
Kylie then added a short video of her gazing into the lens as she scratched her hair with a sharp dividing comb.
She accompanied the clip with the caption: "The pain."
Kylie's decision to change up her look comes five days after she shared a throwback photograph of Kourtney in 1995.
The 37-year-old beauty decided to ditch her dark look for a vibrant blonde style 21 years ago but only managed to stick out the eye-catching 'do for a month before dying it back.
Writing on her app last week, Kourtney said alongside the throwback: "Even though I'll probably never do something this extreme with my hair again - because it destroyed my hair and took forever to get healthy - I'm happy I tried it once."
Kylie and Kourtney aren't the only members of the family to try out the blonde look as Khloé Kardashian permanently has high-lighted hair, while Kim Kardashian West has gone platinum numerous times over the years.
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