Kim Kardashian’s shapewear brand SKIMS is now worth $3.2 billion after the latest round of investing.
Kim Kardashian's SKIMS secures new round of investment
The ‘Keeping Up with the Kardashian’ star’s line is now worth double what it was in April 2020 following a series of successes - such as $247 million in annual sales and being worn by Team USA at the Tokyo Olympics - throughout the ongoing COVID-19 pandemic.
The 41-year-old influencer had $234 million pumped into the company - whose wares have been modelled by Kate Moss and Megan Fox - following Kim and her business managers securing a new array of investors for the business and now want to establish their “own category in retail”.
Jens Grede, a company executive said to WWD: “We see an opportunity with SKIMS to create our own category in retail, just like how we believe Lululemon and Starbucks created their own categories in their respective areas.”
He continued: “That’s really why we’re doing this — to make sure we’re best prepared for the future.”
SKIMS - which boasts itself as “solutions for every body” - was launched in 2019 and has developed into one of the biggest luxury shapewear brands on the market, selling items such as bralettes, thongs and control pants in a variety of colours.
On Tuesday (25.01.22), Kim shared a sexy snap of herself wearing some of the line’s bikini briefs as she thought about a tropical vacation she recently had been on.
In the slideshow caption, she wrote: “long time no sea”.
The post came as the reality television star was forced to deny claims of the existence of a second sex tape with her ex-husband Ray J following claims for her estranged husband Kanye West, the father of her four kids, North, eight, Saint, six, Chicago, four, and Psalm, two.
Kim - who had the original tape filmed in 2002 leak in 2007 - said in a statement: 'The computer and hard drive collected were supposed to contain the original video and any unseen footage. After review, there was nothing sexual unseen, only footage on the plane on the way to Mexico and footage at a club and restaurant on the same trip.”
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