Kendall Jenner calls her Estée Lauder role a 'dream' as it's such an iconic brand to work for.
Kendall Jenner is the face of Estée Lauder
The model was announced this weekend as the new face of the beauty brand and will appear in digital, TV and print campaigns as well as using social media to help promote it.
The 19 year old has already cemented her role in the fashion industry after walking for Chanel, Balmain and Dolce Gabbana to name a few, and of course fronting a campaign for Givenchy too.
Speaking about her new role at Estée Lauder, the brunette beauty shared: "It honestly feels like a dream to represent such an iconic beauty brand - it is an incredible honor and quite humbling.
"I found out when I was backstage at Paris fashion week, and all this time I've had to keep the news top secret. I am so excited to share it now and be part of Estée Lauder."
Kendall has an astounding social media following of over 30 million fans across Instagram, Twitter and Facebook, placing her as the number one model on social media1 with a fast-growing global audience. In the last year, Kendall has also experienced a meteoric rise in the beauty and fashion arena, marked by the Estée Lauder signing as well as a 13-page fashion feature in the December issue of American Vogue shot by Patrick Demarchelier.
Jane Hertzmark Hudis, the Global Brand President of Estée Lauder, explained that they are hoping Kendall - who has over 30 million followers across Instagram, Twitter and Facebook - can bring some of her social media savvy to the brand.
She said: "Bridging the worlds of high fashion, entertainment and social media, Kendall is a modern beauty who represents a whole new generation of women who live, breathe and share beauty, fashion and life 24/7, on their own terms, in a visually compelling way.
"She is the ultimate instagirl, and we are excited to leverage her image, voice, energy and extraordinary social media power to introduce Estée Lauder to millions of young women around the world."
Tagged in Kendall Jenner