Kelly Hoppen has ventured into the fashion industry
Kelly Hoppen has continues her successful foray into the fashion world with another collections for Earth Couture.
The first two were greeted with applause and the third looks set to be no different. It launches in time for the London Olympics 2012 and adheres to Kelly's signature minimalist style and 'East meets West' aesthetic.
The new contemporary and versatile collection features stylish, super comfortable everyday items in rich black, deep navy blue, grey fleck, soft oatmeal and this season's vibrant shades of hot neon green and bright tangerine.
Made with soft and stretchy jersey, elegant silk bourette and gorgeous lyocell, these unique fabrics create a distinct character and add definition to the body. The flattering items are perfect for exercising, shopping, travelling, relaxing at home or for women on the move.
Speaking about the new collection, Kelly says: "I am very excited about this collection! I have always been inspired by the East and wanted this to be strongly reflected in the designs with lots of layering and draping."
Kelly continues: "I cannot wait to start some of the items and I am delighted that the collection will continue to support and improve the lives of children in Africa."
With every sale of Kelly Hoppen for Earth Couture, a much-needed mosquito coil is donated to families in Nigeria helping to protect them from life-threatening malaria, to which young children are particularly vulnerable.
Meleni Bharwani, Creative Director of Earth Couture, says: "We are thrilled to continue working with Kelly and we are very excited to be launching her third and most important range yet. The collection will hit stores nationwide just in time for the London Olympics."
Earth Couture prices start from £55 for t-shirts and £76 for dresses.
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