Kate Hudson's brother has been announced as the face of Fabletics's new line of athletic wear for men FL2.
The 'Almost Famous' star and her actor sibling Oliver Hudson have collaborated on the new range, which they describe as a "go-to style" for men who have busy lives.
Kate felt her brother was the perfect candidate to shape the fashion line around because he encapsulates the busy modern man.
The actress - who co-founded the line - said: "We designed FL2 with the modern man in mind. My brother, Oliver, was my go-to for style and function feedback. As an athlete and father of three, Oliver embodies the man we're designing for; it made perfect sense for him to be the face of the brand."
As well providing design inspiration, 'Nashville' star Oliver will also act as a spokesperson for the brand.
Talking about the clothes suitability for his hectic lifestyle, he said: "As the father of three active and crazy kids, I need clothes that let me feel comfortable throughout the day, but also have a sense of style. FL2 does just that - it takes me from school drop-off to my workout, to dinner with my family. I may stink, but damn, I look good."
Oliver is married to Erinn Bartlett and they have three kids together, sons Wilder, seven, and Bodhi, five, and 23-month-old daughter Rio Laura.
Every item in the FL2 range is priced under $100 and included in the range are hoodies, shorts, T-shirts and sweatpants.
Tagged in Kate Hudson Oliver Hudson