Kate Hudson is launching a new fashion brand called Happy x Nature.
Kate Hudson
The 39-year-old actress and entrepreneur started her athleisure brand Fabletics with TechStyle in 2013, and following the success of the company, she has announced plans to launch her first ready-to-wear brand, called Happy x Nature.
Writing on Instagram, Kate said: "ANNOUNCING my first ever ready-to-wear line called HAPPY X NATURE! We're almost ready! Get your sneak peek @happyxnatureofficial (sign up at happyxnature.com LINK IN BIO) Striving to make you and nature happy. Hope you love it! #comingsoon #HxN #happyxnature #happybynature (sic)"
In a professionally shot video which accompanied the post, the 'Almost Famous' star could be seen modelling bohemian style prairie dresses, a jumpsuit, bright coloured blouses and denim overalls, and fans can sign up now for notifications.
The blonde beauty - who is the daughter of actress Goldie Hawn - previously admitted that she wants all businesses to reflect the Time's Up movement, which takes action against sexual harassment in the entertainment industry.
Speaking in London during a Q&A organised by the British Fashion Council, she explained: "On the heels of what happened, we got together to see what we can do to create a movement for all women in all workplaces. It's not just about Hollywood, the justice system is the way to fight a cause."
Kate explained that originally wanted to create a dress line, but thought athletic wear would make more sense to the fans who will buy her products because of her interest in leading a fun and healthy lifestyle.
She explained: "I first thought I was going to be doing dresses, but when I sat down and thought about what I could offer to a company and to my partners, athletic wear made a lot of sense.
"It was about taking away the stigma that you have to be a crazy yogi or an athlete to wear printed leggings. The collections resonated quickly because they brought a sense of fun while still incorporating the right technology."
Tagged in Goldie Hawn Kate Hudson