Kate Hudson wants her sportswear range to inspire women to be more active.
The 'How to Lose a Guy in 10 Days' actress has been focusing on her online retail site 'Fabletics' for the past year in a bid to provide affordable, chic and practical sporty separates to women of all shapes and sizes.
She explained: "There's so many aspects to what the business plan is and why we believe it's been successful.
"There was a hole in the online athletic wear community of affordable athletic wear that was hip and fashionable, and when I heard that I thought what an interesting thing - because that is where you reach women.
"Why wouldn't you want to reach women on a wider scope to motivate them to become more active? To me that's what it's all about."
The 35-year-old blonde beauty has a petite figure and small bust but makes an effort to listen to the needs of other women as she wants to make them all feel comfortable in sportswear.
Speaking to Vogue magazine, Kate said: "If it were up to me everything would be backless, but it's not, it's up to our community. When you're dealing with a business that's about every woman I'm not thinking about myself, I'm trying to invite everyone on it.
"Some women have very large breasts, and I'm not large breasted, so what another woman would need to wear I wouldn't need to.
"You want things to be sexy, but you want some things that are a bit more buttoned up. It's really about what women want."
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