Julien Macdonald thinks his designs can seem too "crazy".
The 43-year-old fashion designer - who has collaborated with British department store Debenhams on his 'Star by Julien Macdonald' line for the past 14 years - has revealed the retailer often worries his creations are too outlandish for their shelves.
He explained: "It's very glamorous! I'm always bringing the most crazy, maddest things to Debenhams and they always say, 'Are you serious? Nobody is gonna buy that.'"
However, Julien is always confident his designs will remain popular with customers.
He said: "A few weeks later they say, 'You know those metallic towels with the jacquard edge? We've sold loads!'
"Some of my customers will buy a £20,000 dress from me but you know - they've got all my £70 bedsheets as well!"
The Welsh-born fashion icon - who also has an eponymous luxury line - went on to defend his collaboration with Debenhams and insists the team up hasn't "degraded" his brand.
Julien explained to the Daily Telegraph newspaper: "When I started working with Debenhams it was very much seen as degrading your own brand.
"Now, a lot of people think, 'Let's do one of those commercial lines on the high street, they'll pay us a lot of money, we can sit back and enjoy ourselves'.
"For a lot of brands it's a flash in the pan. You might have a name that's a trend in fashion circles, but when you have to sell it all over Britain, especially overseas, you're just a name on a hanger that nobody recognises."
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