Julianne Moore is the new face of Reed Krakoff.
The 'Crazy, Stupid, Love.' actress has landed a contract as the face of the brand's 2013 Autumn campaign, which is due for release in September.
Speaking to Women's Wear Daily, Krakoff - who resigned as CEO of Coach in April to focus on his solo label - explained Julianne's "combination of personal strength, confidence and a subtle sensuality, which is strongly reflected in the imagery" made her the perfect subject for the ads.
The 52-year-old star knocks back the years in the minimalistic photos shot by the New York-based designer himself. Posing seductively in a printed tank top, she leans towards the camera with her red locks framing her face.
Julianne - who is currently in negotiations to join the upcoming 'The Hunger Games: Mockingjay' film - is seemingly a natural at modelling after snapping up several lucrative campaigns.
She was picked as the face of L'Oreal Paris in 2012 and graced Talbot's Spring 2011 campaign after consecutive Spring/Summer and Winter/Fall seasons fronted ads for Bulgari in 2010.
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