Jourdan Dunn's Missguided collection was designed to suit all body shapes

8 March 2017

Jourdan Dunn designed her LonDunn + Missguided by Jourdan Dunn collection to suit "all types" of women.

Jourdan Dunn

The 26-year-old model has collaborated with the popular high street brand on a new line and the star was adamant her designs would make everyone "feel comfortable" in her creations, although it meant she "played around" with the fabrics she used.

Speaking about her capsule, the entrepreneur - who has seven-year-old son Riley - said: "I want people who are 5 feet 5 inches and skinny, or 5 feet 5 inches and curvy, or 5 feet 10 inches - all types of women - to feel comfortable in it and feel good. So, once I got the mindset of how I wanted it to be, I had to then think, 'Ok, maybe that fabric might not be too complementary to this kind of woman or that kind of woman'. We played around."

Jourdan has hinted she is selective with what projects she takes on and launched a childrenswear collection with Marks and Spencer last year, named Lil' LonDunn, because as a mother she felt it was "authentic".

She said: "I'm not just going to put my name to something random. With the kids' line it was authentic because I have a child, and with Missguided, I want to be able to dress women."

The catwalk icon has admitted she doesn't like the term "real woman" because she believes every female is "very much real" regardless if you are a model or not.

She explained: "One thing. I don't really like the term 'real women'. When you compare 'real women' to models, it's like they are not real, and it's like, what do you mean? I live on earth. I have breasts, I have a vagina, I am very much real.

"I'm real and even 'someone like me' has stretch marks."

And the fashion muse even struggled to find clothes to fit her long limbs when she was younger.

Speaking about her battle with garments to Glamour magazine, she said: "The struggle was real when I was growing up. I was like, I need sleeves that are long enough."

Jourdan Dunn's LonDunn + Missguided by Jourdan Dunn collection is available to buy on Saturday (11.03.17).