Joules launch first eyewear range

by Taryn Davies | 2 May 2014

Celebs gathered to launch the collection this week

Joules have expanded their stylish collection into eyewear that’s filled with vibrant colours and signature prints that is sure to get you noticed this season.

The outdoor retailer has teamed up with Vision Express to bring us a 32-piece collection of hand-crafted pieces inspired by the Great British country and coast.

These striking sunglasses and optical frames are designed for ladies and little Joule girls too.

A host of celebrities gathered together this week in London for the launch of the eyewear range, which certainly seemed to be a hit with them.

And it’s no wonder, there is beautiful attention-to-detail within the designs; features like the Joules hare hopping onto tips and nosepads, with the floral print extending to the lens cloth ensure this collection is a beauty. There is also petite sizing, which offers feel-good frame fit for all.

And it’s not just glasses either, there is an eight-piece sun collection for women too. Nature’s palette complements pale seaside hues, combining perfectly with Joules floral and nautical prints to give a high quality finish. The Salcombe is a key product in the range, available in gloss navy nautical stripe and navy floral print, priced at £60.

Tom Joule, founder of the brand, said: “We’re extremely proud of the first Joules eyewear collection, launched exclusively with our friends at Vision Express. We’ve developed this range in response to customer demand and worked hard to make sure each frame is true to the Joules brand, reflecting our country heritage, sense of humour and fun with colour and prints.”

Want to accessorise your countryside clobber with statement Joules glasses? The optical range offers sixteen designs with nods to nature and nautical captured in full-fronted and fine-rimmed frames.

For ladies, a standout piece is the Suzie, in brown/hornshell with a pretty floral pattern placed on the inside arms of the frame.

For the mini me eight-piece collection, shapes are taken directly from the adult range and adapted for a smaller face to appeal to ages 8 to 12. Colours are bolder and prints more playful, with the Joules hare receiving a makeover and soft touch rubber branding being introduced.

Vision Express CEO Jonathan Lawson added: “It’s fantastic to partner with Joules to offer their exclusive eyewear range, at an accessible price point for our female customers and with a unique, attractive range for mother and daughter. The collection reinforces the Joules eye for detail and commitment to quality, and is an attractive distinctive addition to the extensive range of over 60 exclusive and designer brands Vision Express has to offer.”

Designed in collaboration with eyewear experts Mondottica, the Joules collection is launched exclusively with Vision Express and is available now at selected stores nationwide.