Joe Exotic has become the new face of a fashion brand.
Joe Exotic
The 'Tiger King' star - who is currently in the midst of a 22 year prison sentence for a number of charges including murder-for-hire and animal abuse - has reportedly teamed up with Odain Watson, the owner of fashion brand Odaingerous, for a brand new collection.
Called the Revenge collection, Joe and Odain are "closed to signing" a deal and are just discussing the financial side of things, TMZ reports.
Taking to Instagram to share the collection, Odain wrote: "Don't Get Mad Get Even ... @odaingerous presents the #Revenge starring @joe_exotic #joeexotic from @netflix #tigerking coming soon. (sic)"
Meanwhile, Joe previously insisted he is "done with the Carole Baskin saga" and doesn't have any interest in reigniting his feud with the animal rights activist and just wants to get his life back.
Speaking from jail, he said: "I'm done with the Carole Baskin saga. It's now time to turn the tables and Joe get out of jail a free man and exonerated from all of these charges."
The zookeeper - whose real name is Joseph Maldonado-Passage - has shot to worldwide prominence thanks to his starring role in the much-discussed Netflix series. However, Joe doesn't think stardom will dramatically change his character.
He added: "When I walk out of here, am I gonna be as crazy as I was before? That will never change ... You know, it would be nice if I could actually see me being famous there - but I've seen these same four walls for a year-and-a-half now."
The controversial tiger keeper - who once claimed to be the most prolific breeder of tigers in the United States - also expressed regret over his own mistreatment of animals.
He said: "Go sit in a cage with your animals for a week ...
"I mean when I left the zoo and I sent my chimpanzees to the sanctuary in Florida and imagined what my chimpanzees went through for 18 years ... I'm ashamed of myself."