Jessica Alba is set to launch two new make-up palettes to the Honest Company.
Jessica Alba
The 35-year-old actress - who co-founded the company in 2011 - will expand her brand, which prides itself on selling non-toxic household products, to include two "clean" cosmetic kits called the Falling For You Make-up Palette that features a five eyeshadows, two lip shades and a cream blusher, and the Falling For You Cheek Palette consisting of two cream blushers and a highlighter.
The mother of two - who has daughters Honor, eight, and Haven, four, with her husband Cash Warren - shared the news on her Instagram account. She said: "#Repost @honest_beauty 5 Eyeshadows, 2 Lip Colors, 1 Créme Blush, limitless looks! We teamed up with celebrity makeup artist @dmartnycto design this limited-edition, must-have Falling for You Makeup Palette. It features bold berries, shimmery golds and lustrous metallics with modern, silky finishes. Shop now at HonestBeauty.com! (sic)."
And make-up artist Daniel Martin - who co-created the eco friendly products to the brands make-up line - drew inspiration from the 90s era when he designed the new additions, and hoped he would "push" boundaries with the palettes.
Speaking previously, he said: "People assume that 'clean' make-up is just pretty, that you can't get daring. We wanted to push what you can do with it.
"We wanted to create something that you can do everything with. Our main focus was to hit a wide demographic of people."
Meanwhile, Jessica has revealed she can't "convert" people to use organic products, although she believes The Honest Company is a life changing brand.
The 'Fantastic Four: Rise of the Silver Surfer' star said: "It also makes people skeptical when they see a celebrity attached. Yes, I have a platform because of what I do, and I have access to media in ways that other people don't, so I can spread the word. [Customers] may be interested because of that and try [the products]. But you can't convert people because they're interested. What's going to convert them is [realizing], 'Oh, my God, this is amazing.'
"We change people's lives.
"Everything is a chemical. Water is a chemical. I'm not against chemicals. I care about human health, and I want whatever is safest and healthiest."
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