Jack O'Connell has made his modelling debut for Prada.
The 'Unbroken' star has been cast alongside actors Ethan Hawke, Ansel Elgor and Miles Teller for the luxury label's spring/summer 2015 men's campaign.
The 24-year-old actor - who is rumoured to be dating supermodel Cara Delevingne - was shot for the black and white spread by Craig McDean, sporting a patterned rollneck jumper, leather bag and sipping a glass of water.
Jack - who was recently nominated for the BAFTA Rising Star Award - follows in the footsteps of a host of actors who have fronted campaigns for the Milanese brand on the edge of critical acclaim, with Benicio Del Toro, James McAvoy, Ben Whishaw and Christoph Waltz all having starred as the face of the label in the past.
Prada's little sister company Miu Miu, is also known for featuring up and coming female stars in its campaigns and has chosen Mia Goth, Imogen Poots and Marine Vacth for its Spring 2015 campaign.
Meanwhile, the brand's head designer, Miuccia Prada, recently revealed she is keen to break with the mould of showing menswear and womenswear separately during catwalk shows and shunned the practise by alternating her '70s inspired men's collection with several looks from her womenswear 2015 resort line during her poolside-set show at Milan Fashion Week in June.
She said: "I think the combination is more real. It is more today. Otherwise it looks like we are in classes, in the time of my grandfather, women divided from men. The shows divided are so unreal and I think that it is when you put them together you get a sense of what is meaningful and real."
Tagged in Ethan Hawke Jack O'Connell Miuccia Prada