is your wardrobe filled with clothes you won't wear?
British women collectively spent £1.6 billion on impulse purchases last year and have at least three unworn items of clothing sitting in their wardrobe according to a new report which looks into the typical stresses experienced by female shoppers.
The report from getHunt, the new personal shopping assistant, surveyed British women aged between 18-45 reveals that on average UK women walk 156 miles a year while shopping, walking the distance from London to Brighton three times over before making just one purchase.
While over half of those surveyed have been hit by the dreaded case of ‘buyer’s remorse’ in the past year, only a third of its sufferers have actively sought a refund for their mistaken purchase. In contrast, a third passively leave it hanging in their wardrobe untouched, while over one in 10 re-gifted the item to a family member or friend.
When it comes to identifying the biggest shopping stresses experienced by women, the majority state it’s finding an item they love but finding it to be out of stock in their size, while for 29% of women it’s a simple case of not being able to find the item they’re looking for.
When it comes to shopping preferences, one in four women choose to buy cheaper, more on trend items, while one in ten admit to greedily rushing to the till without their trying items on. Only 25% of those women surveyed state they try every item on and make an informed decision on their potential purchase based on their existing wardrobe.
Adriana Neumann, co-founder and chief executive of getHunt said, “It’s clear from these results that there are numerous occasions where women are failing to plan their shopping trips adequately leading to unnecessary impulse purchases that cost time and money. The new app from getHunt enables women to curate their own shopping collections online, all in one place. The collection is automatically synced to getHunt’s smartphone app, allowing women to map the stores before they hit the shops and access their collections wherever they are. All features have been designed to help and combat the typical shopper stresses highlighted in these findings.”
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