Halsey wanted to create a foundation that could "withstand grabby toddler hands and kisses".
Halsey's needs as a mom were a consideration in creating her foundation
The 29-year-old singer - who has a two-year-old son with former partner Alev Aydin - wanted The Performer, her About-Face brand 45-shade range of make-up, to be durable and long-lasting based on her own everyday experiences of life with a young child.
She told Vogue.com: "I touch my face a lot.
"I'm doing it right now! I also have a two-year-old son, and he's a big face toucher, too. And I'm too soft of a mom to say ‘Don’t touch my face [because I have make-up on],’ so I needed something that could withstand grabby toddler hands and kisses from a toddler mouth, too.”
During the testing phase, Halsey wore the foundation during one of her gigs and was amazed at just how well the product worked.
She said: “I tested this formula out during a show.
"When I walked off stage after two hours of singing and sweating, I took a selfie. Normally, at that point in the night I'm like ‘Nobody look at me, I need to take this make-up off’ but that was how I knew.”
“This is not a brand where we're selling you the idea that you have something wrong with your face or something to correct about it or alter in any way."
The 'Bad At Love' hitmaker refused to let being a mother stop her from being adventurous with her appearance.
She said: “I made a really concerted effort to not [change my relationship with beauty after my son was born].
“I could come home in a full cyber-goth, black batwing eyeliner with black lipstick and black contact lenses, and my son sees right through it. He just sees his mom.”