The 20-year-old model has been announced as the new muse for the beauty brand's Spring/Summer 2017 and Autumn/Winter 2017 campaigns, and she will be the face of their 2017 PRO FIBER hair care treatment campaign.

Hailey Baldwin's L'Oréal Professionnel campaign

Hailey Baldwin's L'Oréal Professionnel campaign

Hailey - who is the daughter of Stephen and Kennya Baldwin - has admitted she feels "super happy" to have joined forces with the highly recognised company.

Alongside a picture of her from the campaign, which she shared on her Instagram account, she wrote: "I am super happy to join the L'Oréal Professionnel family this year ! Can't wait to share the @lorealpro campaigns with you #LorealPro (sic)."

And the blonde beauty - who has previously experimented with grey and rose pink hair colour- believes the shade of her tresses impacts on the way she feels.

Speaking about her latest venture, which sees her partner with stylist Vanessa Bruno - who has brought forward 24 new shades inspired by nature for the iconic INOA range - she said: "It's amazing how just a new hair colour can change everything. I feel as though it even affects my mood. With the INOA by Vanessa Bruno professional hair colour I feel like another Hailey."

And fellow model Taylor hill has also been named an ambassador for L'Oréal Professionnel and will be part of the re-launch of their Série Expert range, as well as the face of the Majirel Color Correction campaign.

The 19-year-old said: "I'm extremely honoured and very proud to be an ambassador for L'Oréal Professionnel. Hair is an important aspect of my work, so I need to take good care of it. With L'Oréal Professionnel I know my hair will always look beautiful, shiny and healthy as if I've just stepped out of the salon!"

And the International General Manager of the company, Marion Brunet, is "delighted" Taylro and Hailey will represent them as she claims they epitomize the "new generation of women".

She said: "We're delighted to welcome Hailey Baldwin and Taylor Hill into our L'Oréal Professionnel family. They embody a new generation of women that is both addicted to fashion and ultra-connected, women who express their personality through hair colour and style to transform themselves just like with make-up."

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