Hailey Baldwin is the face of Bare Minerals

14 September 2018

Hailey Baldwin is the new face of Bare Minerals.

Hailey Baldwin

The 21-year-old model announced the news on social media on Thursday (13.09.18) when she posted a professionally shot photo of herself in a mustard yellow sweater, sporting a fresh-faced look to showcase the makeup brand's Power of Good campaign.

She captioned the photo: "new face of @bareminerals #cleanbeauty #powerofgood (sic)"

The Power of Good campaign - which focuses on the makeup line's use of clean, honest ingredients - first launched this summer with the help of 'Black Panther' actress Letitia Wright, before also recruiting Hailey alongside fellow model Rosie Huntington-Whiteley and celebrity makeup artist Nikki DeRoest.

In a post on Bare Minerals' Instagram account, the brand - which is known for its easy-to-use mineral makeup - listed Hailey as their Clean Beauty Ambassador.

Sharing the same picture as the blonde beauty, they wrote: "Celebrating the #powerofgood with our new Global #cleanbeauty Ambassador @haileybaldwin. Tune in for LIVE #BTS coverage in our stories! (sic)"

And in a second post which showcased each of the famous faces, they introduced Letitia as Power of Good Ambassador, Rosie as Beauty Ambassador, and Nikki as Global Makeup Artist.

They wrote: "Every little choice we make has the power to create a big difference - this is the #powerofgood. Today we welcome the newest faces in our ambassador lineup. Joining Power of Good Ambassador, @letitiawright is Clean Beauty Ambassador @haileybaldwin, Beauty Ambassador @rosiehw and Global Makeup Artist @nikkideroest. #CleanBeauty (sic)"

Hailey's spot on the campaign comes just days after she was announced as the star of the new Nicole Benisti Fall 2018 Campaign, where she stuns in a range of the Canadian designer's high-fashion outerwear.

Nicole said of casting Hailey: "Hailey is The It Girl ... There's a confidence and beauty about her which I immediately saw last season. Her international recognition has grown so tremendously, she has become the modern supermodel."